Keywords are the key to a code that helps you link to other words or data. They are important as they help you to narrow down relevant and useful webpages during internet searches.
Keywords are especially essential when trying to maximize traffic on your website. To do this, the keyword must match the search strings. Generating useful keywords that relates to your company or the service you provide, your business must be analyzed thoroughly. They are also used in creating user-friendly links that help the search engines understand what the link connects to, and therefore, the ranking of the keyword that is included in the link is then improved.
Keyword must be added in title text and anchor text to improve search engine placement.